Kopi Media Promotional Graphics — Social Ad Campaign

This project involved designing a multi-slide Instagram carousel documenting Bogor's creative economy, spanning culinary heritage, batik craftsmanship, and fashion industry growth. The challenge was presenting dense, article-length information across nine slides while keeping each one visually scannable and consistent as a series. The solution combined black-and-white archival-style photography with a bold two-tone color system—magenta, yellow, and black—used to distinguish topic categories (culinary in magenta, fashion/heritage in yellow) while maintaining a unified grid layout throughout. The result is a cohesive editorial series that transforms long-form reporting into digestible, swipeable social content, encouraging engagement without diluting the informational depth.

"Ekonomi Kreatif di Bogor" Editorial Carousel Series

This project involved designing a multi-slide Instagram carousel documenting Bogor's creative economy, spanning culinary heritage, batik craftsmanship, and fashion industry growth. The challenge was presenting dense, article-length information across nine slides while keeping each one visually scannable and consistent as a series. The solution combined black-and-white archival-style photography with a bold two-tone color system—magenta, yellow, and black—used to distinguish topic categories (culinary in magenta, fashion/heritage in yellow) while maintaining a unified grid layout throughout. The result is a cohesive editorial series that transforms long-form reporting into digestible, swipeable social content, encouraging engagement without diluting the informational depth.

High-Contrast Typography System for Social Storytelling

The third case study focuses on the underlying grid and layout consistency that ties all nine slides together as a recognizable series. Despite varying content—quotes, statistics, event coverage, and closing calls-to-action—each slide follows a repeatable structure: image at top or as background, headline treatment with color-block emphasis, and body copy in a clean, readable sans-serif. This systemized approach makes the carousel easily scalable for future editorial content, allowing the brand to maintain visual consistency across ongoing campaigns while adapting to different subject matter within the same design framework.

Consistent Grid System for Multi-Slide Content Series

The third case study focuses on the underlying grid and layout consistency that ties all nine slides together as a recognizable series. Despite varying content—quotes, statistics, event coverage, and closing calls-to-action—each slide follows a repeatable structure: image at top or as background, headline treatment with color-block emphasis, and body copy in a clean, readable sans-serif. This systemized approach makes the carousel easily scalable for future editorial content, allowing the brand to maintain visual consistency across ongoing campaigns while adapting to different subject matter within the same design framework.

Awarded 3rd Place in Carousel Mission Part 1

A design challenge organized by LDS Albanjary. This project focused on creating an educational Instagram carousel that raises awareness of Bogor's creative economy. Through an editorial layout, strong typography, and a clear visual hierarchy, the design presents complex information in a way that is engaging, accessible, and easy to understand.