High-Performance Advertising Design

Retargeting Visual System for Legal Ad Campaign

This project involved designing a Meta ad concept that visually explains a retargeting service to potential clients—law firms looking to convert search intent into leads. The challenge was making an abstract digital marketing concept (retargeting) instantly understandable at a glance, rather than relying on technical jargon that could lose a non-marketer's attention. The solution was a side-by-side "Google search to Facebook ad" mockup, using a bold arrow to visually connect the two platforms and demonstrate the user journey in real time, paired with a social-proof stat ("47 searched for an accident attorney") to reinforce demand and urgency. Two color variations—deep red and navy blue—were created to allow for A/B testing while maintaining the same high-contrast, easy-to-follow visual narrative. The result is a self-explanatory ad creative that sells the service by showing it working, making the value proposition immediately clear even to viewers unfamiliar with retargeting as a concept.